This is a discussion between Colin Meeks and Ryan Stark about the value an advisor should bring. We discuss value vs. cost and how a financial advisor should bring you enough value to decrease the effects of the cost. For example, hopefully as advisors we are able to save you enough money so they cost is there, but it does not effect your bottom line because our advice helped you save money in other areas. Also, we hope that we bring enough value to make you feel better about your finances, so the cost feels more like an investment. The word "cost" is usually negative and applies to something you do not want, but an investment is something positive that will benefit your present of future. We do our best to make sure you feel like you are making an investment.